Infographic titled "Nike, Inc. Supply Chain Transformation" showing a circular flow connecting sustainability, digitalization, consumer focus, logistics, and factory closures, with a timeline from 2021-2024.

generate any figure, diagram, table, piechart , graph anyone : 1. Introduction The modern global supply chain, once a bastion of efficiency and predictable cost-saving, has revealed itself to be a web of profound vulnerability. In the early 2020s, a confluence of pandemic-induced disruptions, geopolitical tensions, and escalating climate crises exposed the fragility of hyper-globalized, lean-centric models. For corporate giants built on these very principles, the challenge became not merely one of recovery, but of fundamental reinvention. This pivotal moment presented a critical choice: retreat to old patterns or leverage the crisis as a catalyst for building a more resilient, responsive, and responsible future. This paper posits that Nike, Inc., one of the world's most recognizable athletic brands, executed a strategic masterstroke by choosing the latter path. The period from 2021 to 2025 marks a decisive chapter in the company's history, defined by a radical transformation of its supply chain from a point of critical vulnerability into a source of sustainable competitive advantage. The convergence of factory shutdowns in its key manufacturing regions, unprecedented logistical gridlock, and a seismic shift in consumer demand toward sustainability and transparency forced Nike to confront the limitations of its existing operations. The central research question this analysis addresses is: *How did Nike successfully transform its supply chain model in the face of crisis, and See more