Young Black woman holding a smartphone, surrounded by a collage of social media logos, wellness activities, web pages, and healthy food.

Generate a marketing buyer avatar for a young minority woman, aged 25–65, with a bachelor’s degree, who works in the health and wellness industry for an organization with 100–200 employees. Her hobbies and interests include self-care, holistic wellness, eco-friendly living, cooking, travel, and styling, and the main social media platforms she uses are TikTok, Instagram, and Facebook. Her job responsibilities include promoting clean and natural supplements, creating content and wellness campaigns, measuring effectiveness, and providing insights and recommendations. Her goals and objectives are to expand awareness of eco-friendly wellness products, exceed KPIs, and build trust with minority communities, while her biggest challenges are maintaining engagement, lead generation, and educating consumers in a crowded wellness market. She reports to a manager/director of marketing and prefers communication with vendors through phone, email, and face-to-face. Her job is measured by successful campaign outcomes, efficiency of resource use, and growth in consumer trust. She gains information from formal training, certifications, conferences, and wellness organizations. Some of the tools she requires are CRM software, wellness marketing design tools, data analysis platforms, and cloud-based storage. She is affiliated with the HBCU National Center for Entrepreneurship, a Pilates gym, wellness-focused community groups, and the American Marketing Association. See more