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An isometric illustration showing diverse people interacting with various digital interfaces representing social media, wellness, and self-care, surrounded by plants and everyday objects, all on a pink background.

An isometric illustration showing diverse people interacting with various digital interfaces representing social media, wellness, and self-care, surrounded by plants and everyday objects, all on a pink background.
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Create a image based on a audience target. this audience is generation Z and millenial. This audience perceives routines and products not only as functional but also as aspirational, tied to self-care, wellness, and cultural curiosity. They value looking after themselves (65%, index 149) while embracing global perspectives (64%, index 151) and beliefs such as equality (70%, index 126), which makes them a socially conscious and culturally open segment. Social media plays a central role in their daily lives: they spend time on Instagram (24%) and TikTok (25%), but use these platforms differently. Instagram ensures broad reach through features like video watching (63%, index 170) and story interactions, while TikTok fosters deeper engagement through participatory behaviors such as following creators (35%, index 197) and sharing content (39%, index 187). Their motivations for being online include staying connected (63%), entertainment (52%), and discovering trends (43%, index 162), reflecting a balance between utility, leisure, and inspiration. When it comes to brands, they are savvy and pragmatic consumers: more than half research products before buying (59%), actively use discount codes (58%), and participate in loyalty programs (56%). Brand discovery mainly happens through social media ads (42%, index 146) and word-of-mouth recommendations (38%, index 141), showing the dual influence of digital advertising and peer trust networks. Notably, 63% visited a brand’s website in the See more

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