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A stylish woman in a beige blazer and black pants stands in a bright room with a wardrobe and a fashion app on a smartphone.

A stylish woman in a beige blazer and black pants stands in a bright room with a wardrobe and a fashion app on a smartphone.
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Persona 1 – “Sophia ” (Female) Demographics Age: 26 Gender: Female Occupation: Digital Marketing Specialist Income: €35,000/year Location: Paris Psychographics Loves fashion and follows Instagram and TikTok fashion influencers Enjoys experimenting with personal style Values aesthetics and convenience Cares about sustainability and slow fashion Behavior Shops online at least twice a month Uses Pinterest boards for outfit inspiration Has a wardrobe overflowing with clothes but often feels like she has “nothing to wear” Likes to plan outfits in advance for events Pain Points Forgetting what’s already in her wardrobe Wasting time deciding what to wear Buying similar clothes without realizing she already has them Goals Organize wardrobe digitally Reduce unnecessary purchases Create a personal style diary Save time and effort in daily dressing How the App Helps Digital inventory of wardrobe items with photos Outfit planner for different events and days Tagging system (season, style, color) Reminders of previous outfit combinations 2. See more

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