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Four stylized illustrations representing concepts: a business woman, a human-tree figure, a man with a lightbulb, and an antlered nature woman.

Four stylized illustrations representing concepts: a business woman, a human-tree figure, a man with a lightbulb, and an antlered nature woman.
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Consider the image of three archetypes that are representative of three different interpretations of one common goal. However, each of the archetype has rather different views on how that goal should be reached. This goal is therefore something that binds the archetypes together, it is an abstract object that is perceived by the archetypes individually and different, yet they all have the same name for it. Furthermore, one archetype represents the neoliberal ideology, another archetype represents ecological integrity, and the third archetype represents a holistic understanding of human-nature-togetherness. See more

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