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People engaging in interactive activities at an apprenticeship career fair booth with neon signs and a QR code, in a vibrant, photorealistic style.

People engaging in interactive activities at an apprenticeship career fair booth with neon signs and a QR code, in a vibrant, photorealistic style.
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🎯 Zielgruppe Azubis (15–20 Jahre) → niedrigschwellig, locker, interaktiv, nicht „Business-mäßig“ 🧠 Grundidee des Messestands „Reinkommen – Ausprobieren – Bleiben – Bewerben“ Offen, ohne Barrieren, kein klassischer Tresen als „Abwehrmauer“. 📐 Skizze (Draufsicht – vereinfacht) ┌──────────────────────────┐ │ GROSSE ÜBERSCHRIFT │ │ „STARTE DEINE AUSBILDUNG“│ │ │ │ [ Touchscreen ] [ Game ] │ │ Job-Quiz VR / Konsole │ │ │ 🟢 Mitmach-Aktion │ │ (Quiz / Challenge) │ │ │ │ 🪑 Sitzsäcke / Lounge │ │ │ │ [ Azubi-Talk ] [ Goodies ]│ │ echte Azubis Giveaway │ └──────────────────────────┘ (offene Seiten – keine Wände) 🧱 Elemente im Detail 1️⃣ Eyecatcher (Front & Höhe) Große, klare Botschaft: „Mach was aus dir.“ „Deine Ausbildung. Dein Start.“ LED-Rahmen oder Neon-Schrift Farben: Blau / Grün / Gelb (frisch, jung) 2️⃣ Interaktion (zentrales Element) Touchscreen oder Tablet: „Welcher Azubi-Typ bist du?“ Mini-Job-Quiz (1–2 Minuten) Alternativ: VR-Brille (Arbeitsalltag erleben) Gaming-Element (z. B. Reaktionstest) 🎁 Belohnung: Goodie oder Gewinnspiel 3️⃣ Kommunikation auf Augenhöhe Echte Azubis am Stand, nicht nur HR Kleidung: Hoodie / Sneaker / kein Anzug Steh- oder Sitzgespräche statt „Bewerbungsgespräch“ 4️⃣ Chill-Zone Sitzsäcke oder Barhocker Handy-Ladestation „Frag mich alles“-Mentalität 5️⃣ Bewerbung light QR-Code: „In 60 Sekunden bewerben“ Kein Lebenslauf vor Ort nötig WhatsApp- oder Insta-Kontakt möglich 🎁 Give-aways (zielgruppentauglich) Energy-Drink / Proteinriegel Sticker See more

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