Three panels illustrating data: left shows inconsistent data cards with garbled text, middle shows consistent data cards, and right shows consistent data flowing efficiently.

1️⃣ Inconsistent Competitor Data (Slide 1) Data card characteristics: May miss a direction (only one-way route shown) May miss Flix price (Flix not guaranteed) Currency may be wrong (e.g., BRL for a German route) Cards misaligned, scattered, or overlapping Always no standalone Flix cards (if Flix present, it’s next to competitor price) Includes departure date if present Visual metaphor: Beam illuminates scattered, messy cards Outside beam: dark, broken routes, question marks Cards stationary → no sense of flow Message: transparency shows gaps, incomplete or unreliable data 2️⃣ Consistent Competitor Data (Slide 2) Data card characteristics: Both directions present (A→B and B→A) Competitor + Flix price always shown Correct currency Carrier shown (e.g., ITABUS, DEUTSCHE BAHN) Includes departure date Cards aligned neatly, lanes/river channels structured Number of cards is fixed, no sense of “speed” or motion yet Visual metaphor: Beam illuminates structured, stationary lanes/river Cards fixed in position → shows trust and correctness, but no automation yet Message: data is complete, reliable, and comparable 3️⃣ Consistent Flowing Data / Efficiency (Slide 3) Data card characteristics: Same as consistent cards: both directions, competitor + Flix price, correct currency, carrier, departure date Cards moving smoothly along lanes/river → automated process Flow is visible: motion lines, subtle glow, staggered cards along the path Number of cards is higher than slide 2 → more data being See more