Vertical axis (Style/Fashion Appeal): Higher up = more stylish or fashionable. Lower down = less focus on style/fashion. Horizontal axis (Performance): Farther right = high performance (good for sports/athletics). Farther left = lower performance. Brand positions: Nike: High style, high performance (top-right). Puma: High performance, moderate style (right, slightly lower). Asics: High performance, lower style (top-left). Skechers: Low style, low performance (bottom-left). In short, this map helps you see which brands are more fa See more