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Diverse group of travelers in an airport waiting area, using phones, tablets, and laptops to research travel deals, with large information screens and maps in the background. Illustrated style.

Diverse group of travelers in an airport waiting area, using phones, tablets, and laptops to research travel deals, with large information screens and maps in the background. Illustrated style.
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young professionals, students, and families aged 25–55, all looking for affordable ways to travel. They are very price-sensitive and often compare multiple rental platforms before making a final decision. Their booking journey is long and involves researching “cheap car rental” or “best deal” keywords, reading reviews, and checking cancellation policies carefully. See more

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