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A man interacts with glowing "GENERATIVE AI" displays and data visualizations in a futuristic, neon-lit workspace, digital art.

A man interacts with glowing "GENERATIVE AI" displays and data visualizations in a futuristic, neon-lit workspace, digital art.
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How AI Changes Marketing Work Generative AI completely changes how we can work on marketing projects: It allows rapid prototyping of ideas — from concept to campaign in hours. It replaces the need for large design or writing teams for small projects. It makes it possible to visualize products that don’t yet exist, helping to test market interest before production. In the future, AI could even personalize campaigns automatically based on audience data. See more

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