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Four illustrated business badges with icons and text, including recognition for excellence, volume, customer satisfaction, and certification.

Four illustrated business badges with icons and text, including recognition for excellence, volume, customer satisfaction, and certification.
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create set of five badge concepts for a Carfax-style material handling equipment platform, designed to recognize and incentivize dealership excellence. For each badge, you’ll find a description, suggested visual motif, and a downloadable description for designers. 1. Top Transparency Dealer Purpose: Recognizes dealerships that consistently provide exceptional transparency in equipment listings, including full maintenance histories, inspection reports, and accurate disclosures. Visual Motif: A shield or open book icon, symbolizing honesty and openness. Gold or blue color scheme for trust. Badge Name: Top Transparency Dealer 2. Lifetime Excellence Dealer Purpose: Honors dealerships with a multi-year track record of exemplary service, high customer satisfaction, and industry reputation. Visual Motif: Infinity loop or laurel wreath, possibly encircling a forklift silhouette. Emerald green or platinum color for longevity. Badge Name: Lifetime Excellence Dealer 3. High Volume Lister Purpose: Highlights dealerships that consistently list a high number of quality equipment for sale, supporting buyer choice and market liquidity. Visual Motif: Stacked crates or multiple forklifts, upward-pointing arrows. Orange or silver for activity and energy. Badge Name: High Volume Lister 4. Customer Satisfaction Leader Purpose: Awarded to dealerships with outstanding customer reviews and repeat business, as measured by post-sale surveys and platform feedback. Visual Motif: Smiling face or See more

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