Alright, letâs flip the concept completely and go with something bold, modern, and super creative â still playing off the idea that your treats are âtailored to you,â but in a fresh and unexpected way. âž» Logo Concept: âSew Sweetâ Theme (A mashup of tailoring + desserts, loud and lovable) Visual Idea: The name âTaylored Treatsâ is stitched like a thread through a giant pink button that looks like a frosted cookie. The âneedleâ is actually a drizzle tool or piping bag, and the thread turns into a See more