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A logo for Ruta 360 Nova Plus featuring a blue and teal curved arrow, symbolizing growth.

A logo for Ruta 360 Nova Plus featuring a blue and teal curved arrow, symbolizing growth.
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logo con estos valores: La "Ruta 360" y el Crecimiento Acelerado es muy potente porque visualiza directamente la promesa principal de Nova Plus: tomar un negocio, darle una perspectiva completa y llevarlo a un resultado positivo (ROI) medible. A continuación, desarrollo este concepto en tres variaciones de diseño concretas. Cada variación mantiene los elementos centrales (movimiento circular, flecha de crecimiento, símbolo "+") pero los interpreta de forma ligeramente distinta. Paleta de Colores General para el Concepto 1 Estos colores se aplicarán a las tres variaciones para mantener la coherencia con la idea de tecnología y crecimiento financiero. Azul Cobalto Tecnológico (Principal): #0047AB - Transmite confianza, inteligencia, mundo corporativo y digital. Es el color de la "Estrategia". Verde Turquesa / Menta Vibrante (Acento/ROI): #00C4B4 - Transmite crecimiento, frescura, dinero, energía y resultados positivos. Es el color de la "Ejecución y el Plus". Gris Neutro (Para texto secundario): #4A4A4A - Para equilibrar la fuerza de los colores principales. VARIACIÓN A: La Órbita de Aceleración (Minimalista y Dinámica) Esta es la interpretación más limpia y moderna del concepto. Se enfoca en la velocidad y el resultado final. El Icono: Un trazo dinámico (un "swoosh") que comienza en la parte inferior izquierda con el color azul. El trazo se curva formando tres cuartas partes de un círculo (la "vista 360"), ganando velocidad y cambiando gradualmente al color turquesa. El trazo See more

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