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A glowing business model canvas infographic on a dark blue map background, connecting customer segments, value proposition (bottles, mannequin, Italian flag), channels, and revenue streams with golden light trails.

A glowing business model canvas infographic on a dark blue map background, connecting customer segments, value proposition (bottles, mannequin, Italian flag), channels, and revenue streams with golden light trails.
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Le Business Model Canvas (BMC) permet de visualiser l'adéquation entre la proposition de valeur de l'entreprise et ses segments de clientèle, tout en identifiant l'infrastructure nécessaire et l'équation économique qui en résulte. 1. Segments de clientèle (Qui ?) B2C : Résidents corses, touristes visitant la boutique d'atelier et cyberacheteurs (marché national). B2B National : Parfumeries sélectives, concept-stores, parapharmacies et Travel Retail (compagnies de ferries). B2B International : Distributeurs spécialisés sur les marchés premium (Europe et Grand Export). Clients « Private Label » : Marques tierces recherchant une création « Full Service » (DAS 4). Partenaires Industriels : Acteurs de l’hôtellerie de luxe internationale (DAS 5). 2. Proposition de valeur (Quoi ?) Identité : Architecture olfactive premium mêlant savoir-faire de Grasse et style italien. Exclusivité : Fragrances de « haute lignée » basées sur des secrets industriels et des formules propriétaires. Authenticité : Garantie d'une fabrication artisanale française, ancrée dans le territoire corse. Flexibilité : Capacité de création sur-mesure pour les tiers (Full Service). 3. Canaux de distribution (Comment ?) Directs : Boutique d'atelier (HQ) et plateformes e-commerce propriétaires (oliambru.corsica et lessecretsdelula.com). Indirects : Réseau d'agents commerciaux indépendants multicartes et distributeurs internationaux. Événementiels : Salons professionnels pour le développement B2B et l’export. 4. See more

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