A conceptual infographic comparing Traditional Channels (Digital Ads, Social Media, E-commerce) with Product Sampling (Demos, Freebies, Events). Text at the bottom reads: "It's time to close the gap."

Conceptual Infographic: “The Trial Gap” Title: "What We Track vs. What We Don't" Split the visual into two halves: Left Side: “Traditional Channels” Digital Ads → Impressions, Clicks, Conversions Social → Engagement, Reach, Shares Ecomm → Sales, AOV, Repeat Purchase Right Side: “Product Sampling” Demos → ??? Freebies → ??? Events → ??? At the bottom: “It’s time to close the gap.” See more