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An illustrated professional woman in a grey suit stands at a white desk in a modern office with a city skyline view. A tablet shows business charts, and wall plaques display business terms.

An illustrated professional woman in a grey suit stands at a white desk in a modern office with a city skyline view. A tablet shows business charts, and wall plaques display business terms.
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crea una imagen real de mi buyer de una persona elegante,erfil personal: Sofía tiene 46 años, vive en una ciudad principal y posee un máster en Marketing Estratégico o Dirección de Empresas. Está casada, tiene dos hijos adolescentes, y su estilo de vida refleja un alto nivel de exigencia y organización. Valora la estabilidad, la reputación profesional y el consumo cultural de alta calidad que vaya más allá de las tendencias masivas. Es una profesional muy respetada en su sector que busca dejar un legado de alianzas estratégicas sólidas y con impacto social. Perfil profesional: Sofía es la Directora de Relaciones Institucionales y Alianzas Estratégicas para un gran banco, aseguradora o una empresa de tecnología financiera (Fintech) establecida. Su principal responsabilidad es gestionar el presupuesto de patrocinios y Responsabilidad Social Corporativa (RSC), asegurando que cada inversión no solo aumente la visibilidad, sino que también refuerce los valores de marca clave: confianza, solidez, innovación y compromiso con la cultura local. Reporta directamente a la Vicepresidencia y necesita métricas claras de Retorno de la Inversión (ROI) y justificación de imagen. Maneja presupuestos anuales superiores al millón de euros para patrocinios. Hábitos: Su jornada laboral es intensa y muy planificada. Consume información a través de newsletters de negocios, análisis de tendencias de mercado (especialmente sobre Gen Z y Millennials), y publicaciones especializadas en RSC y marca. See more

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