Cartoon illustration comparing safety culture: a man with a clipboard by a safety sign vs. two men fixing a spill.

2. "Corporate Personas of Safety Culture" — Character Icons Layout: Horizontal row of two illustrated personas or avatars Persona 1: “The Policy Poster” Character with clipboard, next to a giant safety sign Caption: “Knows where the sign is. Not where the spill is.” Persona 2: “The Culture Carrier” Same style character pointing at a real hazard or helping a teammate Caption: “Fixes the hazard first. Reports it second.” Title/Header: “Which one leads your safety culture?” Footer or Tagline: “Leadership is action, not awareness.” Style: Minimalist, corporate cartoon/flat-style avatars, in brand colors See more