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A split image shows a young man with headphones working on a laptop with design software icons on the wall, and a woman interacting with a holographic interface, both engaged in design work. Stylized realism.

A split image shows a young man with headphones working on a laptop with design software icons on the wall, and a woman interacting with a holographic interface, both engaged in design work. Stylized realism.
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Persona 1 : Prospect — "Lucas, étudiant en design" Âge : 21 Situation : Étudiant en UX/UI Objectif : Trouver un outil simple pour créer un portfolio professionnel Problème : Trop de logiciels complexes, manque de budget Comportement : Regarde des tutos YouTube, suit des designers sur TikTok/LinkedIn Déclencheur d’achat : Besoin de collaborer sur des projets étudiants Persona 2 : Client existant — "Sophie, Product Designer dans une PME" Âge : 30 Situation : Travaille en équipe produit Objectif : Optimiser la collaboration entre designers / devs Problème : Fichiers dispersés, manque de versioning Comportement : Utilise Figma quotidiennement, suit les releases Déclencheur d’upgrade : Création d’un design system partagé See more

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