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A stylized illustration of a lighthouse on a rocky coast with stormy seas and dark clouds. Three floating data cards show travel routes and prices, illuminated by the lighthouse beam.

A stylized illustration of a lighthouse on a rocky coast with stormy seas and dark clouds. Three floating data cards show travel routes and prices, illuminated by the lighthouse beam.

Format & Layout Create ONE image Ratio height : width = 2 : 3.8 Corporate, clean, semi-realistic digital illustration One lighthouse in the same fixed position as other slides Beam of light highlights floating data cards over dark sea No text titles on the image Data Card Design – VISUALLY CONSISTENT STRUCTURE Each card must have the same layout template: Header: Competitor Name + Logo (Regiojet / BlaBlaBus / Itabus – logos visually consistent) Table structure on each card: Relation (rows) ITABUS / Regiojet / BlaBlaBus FLIXBUS City A – City B price + currency price + currency City B – City A price + currency price + currency Mandatory fields per card (when consistent): Relation in both directions Price for competitor Price for FlixBus Currency Departure date visible on the card Realistic relations: ITABUS → Munich – Rome Regiojet → Berlin – Prague BlaBlaBus → Amsterdam – Paris How INCONSISTENCY must be shown Cards keep same visual format but contain issues: BlaBlaBus card FlixBus prices missing completely Regiojet card Currency shown as BRL instead of EUR (German/Czech relation) Other possible inconsistencies Only one direction shown Price missing for one cell Layout still same but content wrong Price rules Numbers must look realistic Ending with .99 Plausible ranges: Berlin–Prague ~ 19.99–39.99 Munich–Rome ~ 49.99–79.99 Amsterdam–Paris ~ 24.99–44.99 Atmosphere Dark ocean = unclear reality Lighthouse beam = transparency Messy positioning of cards Slight tilt/chaos but See more