Portrait of a smiling elderly woman in glasses and denim jacket with text "Style Never Gets Old"

"Style Never Gets Old" Docu-Series A portrait series capturing real seniors sharing stories of resilience, self-care and rediscovery through hair styling, VO5 has always stood for confidence through appearance and this campaign expands on that promise by applying it to a new demographic. The message remains uplifting and visually expressive, aligning with VO5’s youthful, feel-good tone while adding depth and meaning. It reinforces VO5’s identity as a brand that celebrates individuality and empowerment. It transforms grooming into a meaningful ritual that enhances mental well-being, not just surface beauty. It leverages emotional storytelling and optimism, key traits of VO5’s brand voice. See more