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A woman sits on a yoga mat in a modern home office, looking at a laptop with a desk and large windows nearby.

A woman sits on a yoga mat in a modern home office, looking at a laptop with a desk and large windows nearby.
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Nombre: Sofía "Sofi" Ríos Perfil personal: Sofía es una mujer de 30 años, soltera o en pareja, que vive en un entorno urbano o semiurbano con acceso a servicios y ocio. Es una persona con un alto grado de independencia y autosuficiencia, características desarrolladas por la naturaleza de su trabajo. Valora mucho su salud física y mental, buscando un equilibrio entre su vida profesional demandante y su necesidad de conexión social auténtica. Se identifica con una cultura de bienestar y busca experiencias de alta calidad que justifiquen su inversión de tiempo y dinero. Perfil profesional: Trabaja 100% en remoto (Work From Home - WFH) para una compañía extranjera. Esto implica un buen nivel de ingresos (clase media-alta), pero también una rutina laboral aislante, a menudo con horarios flexibles pero que pueden superponerse con zonas horarias distintas. Es profesionalmente competente y utiliza herramientas digitales de comunicación y productividad de forma intensiva. Su principal reto profesional es la desconexión física del equipo y la dificultad para establecer límites claros entre el trabajo y la vida personal. Hábitos: Sofía es metódica con su salud. Suele destinar las mañanas o las pausas de mediodía al ejercicio (gimnasio, clases de yoga o pilates, running). Pasa la mayor parte del día frente a la pantalla. Consumidora activa de podcasts y newsletters sobre desarrollo personal y bienestar. Es usuaria frecuente de redes sociales (Instagram para inspiración de estilo de vida See more

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