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An illustration of people in a luxurious airport lounge at sunset, with airplanes visible outside through large windows.

An illustration of people in a luxurious airport lounge at sunset, with airplanes visible outside through large windows.

Demographic: Aged 25–55, mid-to-high income, frequent travellers (leisure or “bleisure”) Psychographic: Value authentic experiences, reliability, and convenience; digitally engaged but still prefer expert reassurance Behavioural: Loyal to brands that provide human touch, service guarantees, and personalised offers See more