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A fit woman with curly hair in athletic wear walks confidently through a sunlit gym, with other women and equipment in the background.

A fit woman with curly hair in athletic wear walks confidently through a sunlit gym, with other women and equipment in the background.
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Create an avatar profile Key Characteristics: Healthy, communally-minded, socially engaged Seeks judgment-free, safe space Pushed by personal development Motivations: Wants to lose weight Wants to protect herself Wants to be in a safe, female-only community Buying Behavior: Searches gyms on the web (Google, Yelp, Instagram) beforehand Likes trial classes before signing up for memberships Cares about price but is willing to pay a premium for empowerment and results Faithful once she experiences support and progress Favorite Brands: Lululemon Nike Training Club Headspace (mental health/w Credentialing) See more

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