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Close-up of a light-skinned and a dark-skinned person wearing denim, handcuffed together. Text: UNITED COLORS OF BENETTON.

Close-up of a light-skinned and a dark-skinned person wearing denim, handcuffed together. Text: UNITED COLORS OF BENETTON.
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Die Anzeige der Benetton Group ist eine Fotografie im Querformat, die zwar auf soziale und kulturel- le Unterschiede, aber auch auf Gemeinsamkeiten und Verbindungen zwischen hell- und dunkelhäutigen Menschen anspielt. Durch den neutral-weißen Hintergrund der Fotografie, wird der Vordergrund in keiner Weise gestört oder be- einflusst. Der Betrachter wird also nicht durch unwichtige Details im Hintergrund abgelenkt, sondern kann sich voll auf die eigentliche Botschaft der Anzeige konzentrieren. Des Weiteren steht der Hintergrund in starkem Kontrast zum eher dunklen, gesättigten Vordergrund. Am rechten Bildrand im oberen Drittel der Anzeige befindet sich das Logo „United Colors of Benetton“. Die Schrift ist in weißen Versalien gesetzt und steht auf einem grünen, randabfallenden Rechteck. Der Vordergrund des Bildes zeigt einen Bereich zweier nebeneinander stehender, wahrscheinlich männ- licher, Personen, die frontal zum Betrachter stehen. Zu sehen ist die linke bzw. rechte Hand und ein Teil des linken bzw. rechten Oberschenkels. Beide Personen tragen dieselbe Kleidung - dunkelblaue Jeanshosen und Jeansjacken und hellblaue Hemden, die am Handgelenk unter der Jacke hervorragen. Ein extrem auffälliger Unterschied zwischen den beiden Personen ist die Hautfarbe. Die Person im linken Bildbereich ist hellhäutig, die im rechten dunkelhäutig und hat im Gegensatz zur linken Person die Man- schette der Jacke umgeschlagen. Zentrum und Hauptblickfang des Bildes sind Handschellen, mit denen See more

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