craiyon logo

Colorful poster with 'PUREPOWER' text, showing cookies, a raspberry, lemon, peanut butter, and silhouettes of people running over a fiery ground.

Colorful poster with 'PUREPOWER' text, showing cookies, a raspberry, lemon, peanut butter, and silhouettes of people running over a fiery ground.
Pro

Brand Legacy—The PurePower brand will be introduced in 2024. It is a competitively-priced, low-sugar, protein-packed cookie that comes in five different flavors; razzle-dazzle raspberry, zesty-lift lemon, chunky-bar chocolate, oat-rageous oatmeal, and nutty-boost peanut butter. The brand is known for its ability to satisfy, replenish needed energy, and indulge cravings for something naturally sweet and nourishing. Copy Strategy Target—Adults and kids looking for a delicious, and healthy energy boost. Benefit—PurePower Cookies are delicious, satisfying, and nourishing. They are revitalizing. Reason to Believe—PurePower Cookies deliver the naturally delicious flavors of real raspberry, lemon, chocolate, oatmeal, and peanut butter. No extra sugar is added and each cookie is packed with 20 grams of protein, almost as much as in a premium protein shake, and less than 10 grams of sugar. Tone—PurePower is energetic, powerful, and fun. It revives and revitalizes. Strategic Goals—The PurePower brand has a fun, revitalizing nature that provides a delicious and healthy way for people to live life to the fullest. Tactical goals—Increase the rate of use of PurePower Cookies by highlighting many different usage occasions. Execution style—Humorous advertising in step with PurePower’s upbeat, convenient, and revitalizing nature. Key Customer Groups — Young adults aged 18–34 years living active lives, often too busy for regular meals, that want something delicious, filling, and See more

More images like this

A vibrant bowl of colorful loop cereal with milk splashing into it on a wooden kitchen table. Sunlight streams through a window.

Pro

Zoom action
Smiling young man with blue eyes eating colorful cereal with a spoon from a bowl. A milk pitcher sits on a sunlit wooden table in a kitchen, cartoon style.

Pro

Zoom action
A muscular, cartoon slice of bread bodybuilder flexing its arms at a vibrant farmer's market.

Pro

Zoom action
A small person jumps energetically out of a large, spilled bag of Doritos, scattering chips and crumbs across a wooden table.

Pro

Zoom action
Joyful cartoon woman in a sunny kitchen juggling cookies and donuts, with baking supplies on the counter.

Pro

Zoom action
A whimsical cartoon applesauce jar smiles on a wooden table, surrounded by apples, near a pair of bare feet and an orchard view.

Pro

Zoom action
A happy cartoon slice of bread with arms and legs runs and jumps in a sunlit kitchen, surrounded by floating flour, butter, and baking ingredients.

Pro

Zoom action
A cartoon Shiba Inu with a sword in its mouth fights a worried-looking cookie on a kitchen counter in a sunlit room.

Pro

Zoom action
A smiling cartoon taco with legs walks down a vibrant street, past people and buildings, in a 90s Disney animation style.

Pro

Zoom action
A still life featuring a sweet potato with water drops, pomegranates, a cucumber, and corn on a wooden table bathed in window light.

Pro

Zoom action
Photorealistic illustration of a slice of toast with creamy peanut butter, topped with green and yellow gummy frogs and worms, on a wooden board.

Pro

Zoom action
A split-panel illustration depicting a tired person, then an energy drink, followed by an energized person drinking it. Text says 'Boost Your Energy' and 'Fuel Your Day with Energy!'. Style is vibrant cartoon.

Pro

Zoom action
A shy, round chocolate chip cookie with big eyes sits on a plate, next to a glass of milk on a wooden table, with a lace curtain in the background.

Pro

Zoom action
A shocked man bursts out of a giant baked potato topped with green sauce and butter, steaming on a wooden table, in a comic illustration.

Pro

Zoom action
A cross-section of a loaf of bread with vibrant yellow mustard pouring over it, featuring a single dark raisin in the center, on a wooden surface.

Pro

Zoom action
Vibrant cartoony illustration of a giant red anthropomorphic Skittle bursting from an exploding candy factory amidst molten sugar and rainbow light.

Pro

Zoom action
A cartoon poptart with sprinkles lifts dumbbells in a whimsical gym, with a pink cotton candy monster behind it.

Pro

Zoom action
A vibrant illustration of a 'Q-BITS' cereal box and a bowl of Q-shaped cereal with milk on a kitchen counter.

Pro

Zoom action
Four diverse bakers kneading dough at a wooden counter with bagels in a lively baking competition scene.

Pro

Zoom action
Cartoon Cookie Monster with open mouth reaching for terrified cookies with legs running on a kitchen counter.

Pro

Zoom action
An overweight man happily eating a tall stack of colorful donuts in a cozy, sunlit cafe, rendered in a stylized illustration.

Pro

Zoom action
An illustrated scene of a happy cartoon yogurt cup on a wooden table with berries and granola, observing a small blue bird by a sunny window.

Pro

Zoom action
A cartoon orange wearing tactical gear with juice splattering, standing in a dusty, war-torn environment with weapons on the ground.

Pro

Zoom action
A cheerful, anthropomorphic baguette character covered in yellow sauce and citrus slices dances in a brightly lit bakery.

Pro

Zoom action
A cheerful anthropomorphic red bell pepper character in a red dress, white apron, and striped socks, stands in a green field under a blue sky.

Pro

Zoom action
An animated illustration of a woman in a supermarket aisle, looking at her phone while pushing a shopping cart filled with popular brand items.

Pro

Zoom action
A cartoon bacon strip character wearing sunglasses, smiling, and raising its arms in a sunlit kitchen.

Pro

Zoom action
A cartoon potato character wearing sunglasses and a red bandana stands in a kitchen, waving and saying "Hi!" in a speech bubble. A knife, cucumber, tomato, and carrots are on the counter.

Pro

Zoom action
A hand pours red liquid from a Red Bull can onto a slice of toast on a plate, with liquid splattering around.

Pro

Zoom action
A person with curly hair smiles while eating sour cream from a 3lb container with a spoon at a wooden table, in an illustrative style.

Pro

Zoom action
A white bowl filled with milk, mini doughnut-shaped cereals, and miniature burger cereals sits on a wooden table with wheat stalks and stray cereal pieces.

Pro

Zoom action
Smiling man in a green shirt surrounded by floating healthy food items in a supermarket, Pixar illustration style.

Pro

Zoom action
A joyful, red-haired woman with freckles holds a chocolate bar high, smiling amidst floating chocolates. Illustrated.

Pro

Zoom action
Cartoon image of a man eating macaroni and cheese at a kitchen table, while a chef stands proudly behind him.

Pro

Zoom action
A group of young adults, some sitting and some standing, are gathered around a wooden table covered with many jars of what appears to be peanut butter and scattered peanuts, in a sunlit room.

Pro

Zoom action
A stylized illustration of French fries in a bowl of milk, resembling cereal, with floating fruit and a red sauce.

Pro

Zoom action
A cute cartoon chocolate chip cookie character with blue gloves and boots stands in a sunlit kitchen, surrounded by swirling flour.

Pro

Zoom action
Cheerful cartoon blueberry cereal bar with a face, surrounded by cereal, blueberries, and milk splashes on a wooden table.

Pro

Zoom action
A cheerful cartoon boy with freckles holds Vegemite toast at a sunny breakfast table with a jar of Vegemite.

Pro

Zoom action
A whimsical cartoon of a cube-headed person in a dress skipping rope on a tropical beach with anthropomorphic Purell bottles.

Pro

Zoom action
Cute, cartoonish, golden-brown buttermilk biscuit character with big eyes, rosy cheeks, and a smile, standing on a wooden surface.

Pro

Zoom action
Cartoon cookies with shocked faces run from a smiling Cookie Monster in a sunlit kitchen filled with baking ingredients.

Pro

Zoom action
Cartoon anthropomorphic nachos with cheese and jalapenos eats a small horned creature in a kitchen, with chips floating around.

Pro

Zoom action
Whimsical cartoon banana doing the splits, wearing a chili pepper hat, surrounded by spices on a wooden table.

Pro

Zoom action
A happy cartoon pig in an orange shirt that says 'SEE, I'M A FAT PIG' eats a pink donut, surrounded by colorful donuts in a field.

Pro

Zoom action
Vibrant illustration of a cracker topped with a slice of cheese, surrounded by swirling spices and colorful ribbons.

Pro

Zoom action
A giant, detailed chocolate chip cookie on a white plate, with a sunlit window in the blurred background.

Pro

Zoom action
A spiral cookie with colorful sprinkles, cinnamon sticks, almonds, and chocolate squares floating in a softly lit kitchen.

Pro

Zoom action
A surprised cartoon potato sits on a wooden kitchen counter, with peels scattered around and a basket of vegetables in the background.

Pro

Zoom action
Cartoonish graham cracker crying on a kitchen counter with a cookie jar in the background.

Pro

Zoom action
A happy, plump orange cat joyfully eats a pink frosted pop tart with sprinkles in a bright kitchen, with a box of colorful pop tarts on the table.

Pro

Zoom action
A smiling man in a pink plaid shirt holds a freshly baked pie in a sunlit kitchen, with another pie on the table.

Pro

Zoom action
Two angry cartoon peanuts with fists raised are about to fight in a rustic kitchen, with peanut shell debris flying around.

Pro

Zoom action
A stylized digital illustration of two young men, one bathed in warm orange light and the other in cool blue, sitting across a table with tacos. The man in blue holds a tiny taco towards the man in orange.

Pro

Zoom action
A wide-eyed cartoon raccoon sits on a pile of junk food, eating pizza, under a neon sign that reads "DIET STARTS TOMORROW" in a kitchen. A cat peeks from a doorway.

Pro

Zoom action
A hungry anthropomorphic refrigerator with a mouth full of chocolate chip cookies, spilling them onto a kitchen floor in a cartoon style.

Pro

Zoom action
Two slices of white bread on a wooden board; one with yellow mustard, the other with raisins. Painterly style.

Pro

Zoom action
Cartoon toast with a ghost-shaped fried egg, melting butter, and flying jelly in a kitchen.

Pro

Zoom action
A cartoon orange with a mischievous, grinning face and large eyes sits on a kitchen counter with juice splatters.

Pro

Zoom action
Stylized illustration of a Nutella jar behind a slice of bread with Nutella and banana slices on a wooden table near a window.

Pro

Zoom action
A cartoon orange character with a face, muscular arms flexing, and legs wearing red shoes stands in a green field with orange trees.

Pro

Zoom action
A man smiles while leaning out of a food truck, holding two plates of poutine, with a banner reading 'POUTINE' above. Painted style.

Pro

Zoom action
A happy gumball character dances on a neon stage with giant candies and confetti, in a vibrant 3D style.

Pro

Zoom action
Toast topped with shiny, glass-like blueberries, cherries, kiwi slices, and peach segments.

Pro

Zoom action
A determined, muscular cartoon red apple with a worm emerging from its side runs on a track in a stadium.

Pro

Zoom action
A cartoonish young man with wide, surprised eyes looks down at empty chip bags and crumbs on a kitchen table.

Pro

Zoom action
A smiling, obese man with skin like a galaxy, surrounded by floating food items such as burgers, pancakes, and spaghetti in a starry outer space setting.

Pro

Zoom action
A wide-eyed cartoon man gets milk splashed on his face while holding two large sausages in an outdoor city setting.

Pro

Zoom action
A cute, smiling cartoon orange with a leaf on its stem sits on a decorative plate with orange peels and mint leaves.

Pro

Zoom action
A cartoon illustration of a fat man running in fear from a giant, anthropomorphic cheeseburger with legs in a green park.

Pro

Zoom action
Vibrant chocolate flapjacks topped with strawberries, raspberries, blueberries, and almonds on a wooden surface.

Pro

Zoom action
Cartoon illustration of a bright grocery store with a sign stating "ALL CUSTOMERS MUST BUY ICE CREAM NO EXCEPTIONS!" and happy shoppers.

Pro

Zoom action