A green and cream logo featuring a circular emblem with a lighthouse, compass rose, spoked wheel, hills, and waves, with text "TRACK AND TIDE" and "THROUGH THE LENS, BY TRACK AND TIDE" below.

Track and Tide – Logo Design Brief Brand Name: Track and Tide Tagline: Through the lens, by Track and Tide Overview: Track and Tide is a heritage and outdoors media brand capturing stories, photography, and experiences rooted in Britain's historic transport networks and coastal landscapes. Target Audience: - Heritage and rail enthusiasts - Outdoor and coastal explorers - Creative travellers and photographers - Lovers of British countryside and coastlines Logo Goals: - Reflect British heritage with a modern, clean finish - Evoke movement, exploration, and reflection - Feel grounded, natural, and slightly nostalgic - Be versatile for digital, print, signage, and merchandise - Support a light-on-dark aesthetic Logo Elements to Include: - Circular emblem: railway wheel + lighthouse - Optional: hills, waves, compass rose motif - Clean, modern typography Typography Preferences: - Sans-serif font for modern clarity - Should feel timeless and grounded - Tagline in all caps or small caps Color Palette: - Deep racing green or navy blue - Cream, warm white, or gold accents - Optional muted brass, sea blue, foliage green Usage Requirements: - Work in monochrome and full color - Scalable and legible at small sizes - Variants: full lock-up, symbol-only, horizontal Mood Words: Heritage – Coastal – Crafted – Grounded – Poetic – Adventurous – Photographic – British Inspiration Sources: - British Rail insignia and enamel signs - Vintage travel posters - Ordnance Survey maps - Photographic See more