A modern logo features a dark teal house with a roofline forming an upward arrow, set against a golden-yellow sun. Below, the text reads "EMPOWERING GENERATIONS."

Empowering Generations: Logo Design Brief This brief summarizes the visual elements and brand identity we established for "Empowering Generations." Brand Identity Company Name: Empowering Generations Focus: Construction (Roofing & Remodeling) Target Audience: Homeowners (ages 30-65) Personality: Serious, Modern, Stable, Reliable Conceptual Imagery The logo should combine the following elements: House/Shelter: A stylized, modern house representing the core business of construction and remodeling. Roofline/Arrow: The roofline should incorporate a subtle, upward-pointing arrow. This symbolizes growth, progress, and the "Empowering" aspect of the brand. Rising Sun: A simplified sun positioned behind the house, symbolizing new beginnings, warmth, and the future. Color Palette The logo should use a combination of colors to convey trust and energy: Primary (House & Roof): Deep Blue or Dark Green. These colors convey trust, reliability, and growth. Secondary (Sun): A warm, Golden Tone (e.g., amber or gold) to symbolize energy, optimism, and new beginnings. Typography The company name, "Empowering Generations," should use a clean, modern sans-serif font to maintain a serious and professional appearance. See more