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Mario waves to a happy child in a colorful toy store with "My Mario" and "Nintendo Kyoto" signs, cartoon style.

Mario waves to a happy child in a colorful toy store with "My Mario" and "Nintendo Kyoto" signs, cartoon style.

Nintendo Co., Ltd. (HQ: Kyoto, Minami-ku, Japan; Representative Director and President: Shuntaro Furukawa, “Nintendo” hereafter) announced that it will release “My Mario,” a series of Mario-themed products for young children on August 26, 2025. The products in the My Mario series will be available at Nintendo TOKYO/OSAKA/KYOTO. My Mario is a product series which parents and children can enjoy together. Products from partner companies are included in the My Mario series. New products are planned to be added to the My Mario series in the future. See more