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Split image of a man looking hesitant with a device and coins, contrasted with him happily receiving gold coins.

Split image of a man looking hesitant with a device and coins, contrasted with him happily receiving gold coins.
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The image shows two scenarios with the same product. In the first scenario, a person must pay money to obtain the product, and their expression shows hesitation or careful consideration, reflecting lower perceived value due to the “pain of paying.” In the second scenario, the same person is being compensated with money for giving up the product, and they value it more highly, showing surprise or satisfaction. This illustrates how people assign different value to the same product depending on whether they have to pay for it or are compensated for losing it. See more

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