A vibrant, painterly cityscape at sunset with large street art posters on a building reading "POSTER ART" and "STREET ART", and "WILD POSTING" text overlay in the sky.

Create a Page banner 1140x500 and a Website cover photo 736x421 for my article below. The Evolution of Wild Posting®: From Counterculture to Mainstream — And Why It Should Be in Your OOH and Digital Strategy In a world of digital saturation, Wild Posting® is the analog edge your campaigns need to stand out. Whether you are promoting a concert, a new app or a beauty product, this nontraditional form of outdoor advertising can help you reach the right demographic while also forming an emotional connection. Too many brands are wowed only by automation and digital key performance indicators. They forget that connection remains the best way to sell products. Don’t be like them. You’re a human trying to talk to other humans. Wild Posting® fosters those conversations in unique, colorful and authentic ways. Like most formats outside the status quo, it has been met with skepticism and, at times (due to the essential nature of posting on someone else’s property), outright hostility. But these days, Wild Posting® is an accepted medium because it generates results. Here’s why you should be using it. What Is Wild Posting®? Wild Posting®, also frequently referred to as flyposting or wheatpasting, is an outdoor advertising format where brands plaster their posters on the sides of buildings, construction barriers or barricades, essentially wallpapering their message on a short stretch of urban real estate. Vendors use wheat paste, a sticky yet eco-friendly mix of water and wheat flour, to See more