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A smiling woman wears headphones while driving a car.

A smiling woman wears headphones while driving a car.
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Roles: Marketing coordinator, podcast lover, weekend soccer league player Goals: Stay informed on trending sports topics, multitask during her commute, and join in sports convos with coworkers Challenges: Hectic work schedule, can’t always watch full games live Demographics & Product Use: Age: 29 Gender: Female Location: Austin, Texas Income: $55,000/year Tech Use: Listens via Spotify and the ESPN App while driving or working Usage: Daily during commutes and lunch breaks Story (First-Person): "I'm on the road a lot—between meetings, errands, and soccer practice. I don’t always have time to watch games live, so I rely on ESPN Radio and podcasts to keep me in the loop. ‘The Mina Kimes Show’ is a favorite, and I listen religiously every Tuesday. It makes me feel like part of the sports world even when I’m away from the screen. Plus, knowing what’s happening helps me bond with my coworkers (especially during fantasy football season). ESPN’s content feels smart, current, and easy to fit into my routine." See more

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