A logo featuring the word 'flo.' in a stylized charcoal gray script font, with an underscore below.

Letter Structure & Style Typeface feel: The strokes mimic a smooth, continuous hand-drawn calligraphy, but with perfect digital precision—balanced curves, even stroke width, and no visible tremors. Color: A deep charcoal gray (#333333), softer than pure black, giving it a refined and approachable appearance. Line weight: Uniform thickness throughout, suggesting intentional design rather than casual handwriting. --- Letter-by-Letter 1. "f": A tall, slender stem that extends far above the other letters. The vertical line is perfectly straight, ending in a rounded curve at the bottom, looping back up slightly like a gentle teardrop. The crossbar is a single smooth stroke that extends just enough to the right to meet the “l” without overwhelming the shape. 2. "l": Tall and elegant, closely matching the height of the “f”. Its stem is perfectly vertical, and its bottom curve mirrors the “f”’s lower loop for symmetry. The center line and angle of the “l” are aligned with the dot (".") beneath, creating a strong visual axis. 3. "o": A near-perfect circle, with a slightly playful loop at the top connecting it seamlessly to the “l”. There is a very subtle, natural taper where the stroke overlaps itself, hinting at calligraphy traditions. --- Dot and Underscore Details Dot (“.”): Positioned directly beneath the central axis of the “l”. Perfectly circular, matching the stroke weight of the letters. Underscore (“_”): Placed just below and to the right of the dot. Its horizontal position See more