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Four diverse adults laughing and holding cocktails around a Bartesian machine in a modern living room. Text: BARTESIAN Your Bar Your Way.

Four diverse adults laughing and holding cocktails around a Bartesian machine in a modern living room. Text: BARTESIAN Your Bar Your Way.
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The creative strategy for our campaign focuses on the message we want to implement, “Bartesian brings the bar home–expertly crafted cocktails at the touch of a button”. The goal is to show how easy and fun it can be to make your own bar-quality drinks at home with the Bartesian. Our campaign will target young adults and homeowners who like to entertain friends, try new things, and enjoy luxury without all the hassle. The tone for our campaign would be modern and relaxed, helping to showcase the same sleek, modern design of our product. This can be done through showing friends hanging out in a home with different kinds of cocktails in their hands, showing that our product has the ability to make many different cocktails. Also, showing them having a good time with each other by laughing and carrying on with each other can show how our product creates an easygoing and relaxed vibe in the room. At the end, our name and slogan will show up, “Bartesian: Your Bar. Your Way”. See more

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