A black circular logo for 'Diamond Edge Martial Arts' with a blue and white diamond design and abstract fighter graphic.

Diamond Edge Martial Arts (D.E.M.A) — Logo Concept Brief (Built with advertising & branding psychology in mind) 1. Core Shape & Structure Diamond silhouette as the primary frame — strong geometric symmetry attracts the eye. Subtle edge blade or faceted crystal cuts built into the diamond shape for a “striking” feel without looking like a jeweller. Circular badge variant for uniforms/patches — circles read as unity and community in psychology. 2. Symbol Layering (Hidden Meaning) Inside the diamond: Abstract fighter stance made from angular lines → hints at martial arts without showing cliché clipart gloves. Shapes arranged so they also resemble the letters D.E. Hidden symbolism increases engagement — people remember logos they “decode”. 3. Colour Psychology Black — authority, discipline, timelessness. Metallic silver/steel — toughness, modern tech feel. Deep electric blue — confidence, trust, and an “edge” without feeling aggressive (appeals to parents for kids’ classes too). 4. Typography Custom sans-serif block font with razor-sharp edges on certain letters. “Diamond Edge” bold and dominant, “Martial Arts” slightly smaller underneath. D.E.M.A variant with the acronym big in the middle and full name small beneath — easy to adapt for merch. 5. Balance of Appeal Adults/fighters: angular, tough geometry, metallics, minimal fluff. Younger students/parents: clean lines, clear readability, not overly violent imagery. 6. Usage Flexibility Main horizontal logo for banners/signage. See more