Three cartoon fish with sunglasses sitting on a fishbowl, one smoking a cigar, one vaping, and one with a cigarette.

Logo Design Brief Concept A playful yet polished logo featuring three cartoon fish sitting on the rim of a round fishbowl. Each fish has its own unique personality and accessories, creating a fun and memorable design that still feels clean enough for branding. Details Fish Colors: Orange, Yellow, and Red Positioning: All three are sitting on the glass rim of the bowl, relaxed and chilling Sunglasses: Each fish wears a different style of cool shades for variety and personality Accessories: One fish holds a cigar One fish holds a vape bar, with smoke visible One fish has a Newport cigarette in its mouth Fishbowl Interior: A small scatter of ash at the bottom to add detail Background: Simple and clean (plain light color or subtle gradient), making the logo shop-friendly and versatile for packaging, signage, and merchandise Style & Feel Fun, playful, and chill vibe Bold, vibrant colors to catch attention Clean, professional finish so it works across different branding materials Texture: The illustration has a smooth, clean, and slightly retro cartoon style. The lines are bold and well-defined, giving the characters a crisp outline that makes them pop against the simple background. Colors are flat but vibrant, with minimal shading, which keeps the look playful and logo-friendly. The fishbowl glass has a subtle gloss effect, adding just enough shine to suggest water without distracting from the fish. The small scatter of ash at the bottom introduces a light, textured element, See more