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Two colorful snack bags for 'GreenBite' vegetable snacks. One green with leaves, one blue with a vibrant pattern.

Two colorful snack bags for 'GreenBite' vegetable snacks. One green with leaves, one blue with a vibrant pattern.
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Contexto del caso La empresa ficticia GreenBite es una startup del sector alimentación que quiere lanzar un nuevo producto al mercado español. Tras un estudio previo, la empresa ha identificado que: El público objetivo principal son jóvenes de 18 a 30 años, urbanos. Valoran: Alimentación saludable Sostenibilidad y respeto al medio ambiente Marcas con valores y comunicación cercana Consumen principalmente: Redes sociales (Instagram y TikTok) Contenidos visuales y mensajes breves Producto: Snack vegetal horneado a base de legumbres, sin azúcares añadidos ni aditivos artificiales. Propuesta de valor: Un snack saludable que cuida del planeta sin renunciar al sabor ni a una marca atractiva. Nombre del producto: GreenBite Eslogan: “Pica mejor. Vive verde.” Valores de marca: Sostenibilidad Transparencia Juventud Innovación Tono de comunicación: Cercano Positivo Actual No moralista Fases del ejercicio (con uso obligatorio de IA) Diseño visual del producto con IA Tarea Crear el diseño del envase de GreenBite. Generar al menos 2 propuestas visuales distintas. See more

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