A shield-shaped logo in red, black, and gold, featuring a profile of a person with braided hair and feathers, tribal patterns, and text 'IOWA IOWAY'.

Iowa Ioway – Prototype NFL Logo Description Primary Concept A bold, modern emblem that honors the Ioway Nation’s connection to the land, the Missouri and Iowa rivers, and their historic patterns, while avoiding the use of faces, headdresses, or sacred regalia. Logo Shape A strong, rounded triangular shield, similar to classic NFL badge shapes but with softer edges that feel traditional and handcrafted—almost like carved wood. Central Icon At the center: A realistic illustration of a Native American chief. Dark braided hair with two long feathers attached. Traditional clothing elements, usually a feathered headdress or a feather tied to the hair. A circular border around the portrait, typically gold. The color scheme matched the team colors: burgundy, gold, and black Trim + Accents Around the shield: A subtle patterned border referencing general Midwestern Indigenous geometric motifs (triangles, diagonals), not replicas of any tribe’s sacred designs. The border is modernized to appear like a high-tech NFL sleeve stripe. Wordmark A bold, uppercase “IOWA IOWAY” sits under the shield: Typeface: a custom block font with slight beveled edges so it feels carved. The “A” letters have small split-tops hinting at traditional pattern shapes. See more