Advertisements “#NEONLUXURY: Own the Future, Rent the Present” Visuals: A glimmering, over-the-top high-rise with neon lights, surrounded by a sea of slums and smog. The tagline is in bold, holographic lettering. Concept: A parody of consumerism and class divide. It pokes fun at the idea that the wealthy can own a sparkling future while everyone else is stuck in the present’s trash heap. See more