Primary Logo: "Whisper Script" The primary logo will feature the word "Ephemeral" in a custom, elegant script font. The letters will have a slight, almost imperceptible blur or fade at the edges, giving the impression of something that just appeared or is about to disappear, like a whisper. Visual characteristics: Font: A custom, elegant script that feels both modern and classic. Think slightly refined calligraphy, not overly ornate. Color: A deep, rich charcoal grey or a very dark, desaturated navy for versatility, allowing it to stand out on various garment colors. Effect: A subtle, almost ghost-like fade or diffusion at the very tips of the letterforms, especially on the ascenders and descenders (like the top of the 'h' or the bottom of the 'p'). This effect would be minimal to maintain legibility and sophistication. See more