A vibrant orange and green Junior Juice box with a straw. The front features happy cartoon orange, lemon, and apple characters, with text "ORANGE LEMON APPLE 100% JUICE".

Juice Box Package Design Project You are to assume the role of the head of marketing for Junior Juice, a popular brand of juice boxes in the United States. Junior Juice traditionally only sells their juice in plastic bottles, but the Vice President of sales wants to repackage the product to compete with other big-name juice distributors in the market. Your task is to create a 3-D single serve juice box with a design that will attract children and parents to buy Junior Juice. To complete your product design task, you must do the following: Brainstorm your design concept and keep the following in mind: The design should appeal to children. What do children like? Can a child easily hold your product? Is it spill-proof? Etc… Parents normally make the purchasing decisions for children. What will parents want in a juice box for their child (hint: think nutrition!)? What will make your juice box stand out from the other juice boxes on the market? (We call this your “unique selling position) Create the 3-D juice box package design by doing the following: You may use paper, cardboard, plastic, etc. Any materials that you can provide and/or include on your juice box are fair game! All sides of the 3-D package must be designed. Your finished product should replicate an actual juice box! Your product MUST be in color. The following information should be included on your juice box: The Junior Juice brand name Flavor of the juice How many ounces of juice will your juice box contain? How See more