Logo Design Project Plot (Project Outline) Project Title Sasaki Studio – Brand Logo Development 1. Project Overview Sasaki Studio is an SNS-focused media company seeking a new brand logo that reflects its friendly, modern, and approachable identity. The goal is to create a handwritten-style Japanese Katakana logo that resonates with a predominantly female audience and can be used across business cards, websites, and digital platforms. 2. Objectives Establish a recognizable and memorable brand identity Convey warmth, friendliness, and creativity through typography Ensure versatility for both print and digital use Create a logo that aligns with the brand’s SNS-driven communication style 3. Logo Text ササキスタジオ (“Sasaki Studio” written in Japanese Katakana) 4. Design Direction Typography Style Handwritten-style Katakana Rounded and cute aesthetic Medium-weight strokes for readability and softness Slightly retained corners to balance cuteness with maturity Even-sized characters arranged in a flat, consistent line Slightly tight letter spacing to create a cohesive logo feel Color Variations Black text version White text version (Background colors will be added by the client) Overall Impression Feminine, friendly, and approachable Clean, modern, and suitable for SNS media branding Soft yet professional, with a warm emotional tone 5. Usage Scenarios Business cards Website headers and footers SNS profile icons and banners Digital content branding Presentation materials 6. Deliverables See more