Virtue theory is an ethical framework that emphasizes the development of good character and the cultivation of virtues, or excellent traits, to live a moral life. Rather than focusing on rules or consequences, it asks what kind of person one should be and how to live a flourishing life, which is often associated with the Greek concept of eudaimonia. A key component of this is the concept of the "golden mean," finding the balance between two extremes, such as finding courage between cowardice and recklessness. See more