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A retro-style poster features a toothpaste tube squeezing onto a toothbrush, with smiling cartoon mint leaves and text.

A retro-style poster features a toothpaste tube squeezing onto a toothbrush, with smiling cartoon mint leaves and text.
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Opdracht 1: Wat als... reclame eerlijk was? Inleverdatum 5 okt om 23:59 Punten 20 Inleveren een bestandsupload Beschikbaar 29 sep op 13:30 - 5 okt op 23:59 Deze opdracht is vergrendeld 5 okt op 23:59. De opdracht Maak 4 creatieve visuals waarin je een merk op een ludieke, eerlijke en verrassende manier wordt voorgesteld, alsof reclame écht eerlijk zou zijn. Denk aan de iconische Volkswagen-reclame! Denk out of the box, speel met verwachtingen en durf te verrassen met humor, contrast en scherpte. Zorg voor een duidelijke samenhang tussen tekst en beeld: copy en design versterken elkaar, niet los van elkaar. Doel Een frisse, originele interpretatie van “eerlijk adverteren” die zowel inhoudelijk als visueel overtuigt. Toepassen van de 5 bouwstenen van copywriting (persoonlijk, dynamisch, specifiek, gestructureerd, beeldend). Aantonen van sterke synergie tussen copy & design, zoals in de les besproken. Hou rekening met deze tips: Probleem of situatie: maak duidelijk welke “eerlijkheid” of frictie je blootlegt. Belofte/voordeel: wat wint of begrijpt de consument door deze eerlijke blik? Bewijs/nuance: een knipoog, feitje, of context die de boodschap geloofwaardig of slimmer maakt. Emotie/tonaliteit: kies en bewaak een duidelijke toon (bijv. speels, ironisch, ontwapenend). Call-to-action of punchline: sluit af met een duidelijke actie, twist, of memorabele slogan. Visuele hiërarchie: de kernboodschap moet in 3 seconden duidelijk zijn. Schrijf de kerncopy: één sterke headline + See more

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