Full-page print advertisement for Celsius Sparkling Orange energy drink, featuring a silver can covered in water droplets amidst orange slices and splashes. A woman in athletic wear stretches in the warm-toned background. The tagline reads, "Fuel Your Energy, Naturally."

For the full-page print advertisement of Celsius Sparkling Orange, I created a vibrant and energetic design that highlights the can at the center, surrounded by sparkling bubbles and fresh orange slices to emphasize the natural and refreshing qualities of the drink. In the background, a person is shown stretching and preparing for a workout, reinforcing the product’s association with fitness and an active lifestyle. The tagline, “Fuel Your Energy, Naturally,” is placed at the top to immediately convey the unique selling point, which is a healthy energy boost without sugar or artificial ingredients. The overall color palette is bright and bold, with oranges, yellows, and light greens to make the ad visually appealing and stand out in a magazine layout. This design is modern and clean, appealing to young adults who are health-conscious and lead active lifestyles. This advertisement would be placed in two magazines: Men’s Health and Women’s Health. These magazines were selected because their readership consists primarily of adults aged 18–35 who are focused on fitness, nutrition, and wellness, which aligns perfectly with Celsius’s target market. The readers are likely to value natural energy products, making these publications an effective platform to reach high-intent consumers. The advertising appeal used in this ad is the health and lifestyle appeal, showing how Celsius supports an active, energized, and healthy routine while also being refreshing and enjoyable. The unique See more