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A man in a grey sweater sits at a wooden table, looking at his phone while holding a mug that says 'Daddy'. A laptop and documents are on the table, with a computer monitor and TV in the background.

A man in a grey sweater sits at a wooden table, looking at his phone while holding a mug that says 'Daddy'. A laptop and documents are on the table, with a computer monitor and TV in the background.
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Create a persona using the data below: Busy Family Dad Demographics: Age: 35-45 Employment: Full-time employed Living situation: Living with partner and children Location: North West/Yorkshire Tech confidence: Fairly confident Technology Profile: Primary devices: Android smartphone, Windows 10 PC, Smart TV Browser: Chrome/Edge Apps: WhatsApp, Facebook, YouTube, Netflix Sometimes personalizes settings when he has time Service Usage & Preferences: Uses O2 Tariff and Plan + Virgin Media Broadband Chose O2/Virgin for price/value and family-friendly features Expects setup within 1 day, wants it simple Primary use: Managing life admin and family entertainment Switches providers only when something goes wrong Pain Points & Motivations: Time-poor, needs efficient solutions Frustrated by long setup processes and technical issues Wants providers to "do all the leg work" Values reliable connectivity for family needs Appreciates good customer service when needed Onboarding Preferences: Prefers step-by-step email guidance Usually reads onboarding instructions Wants straightforward transfer with no problems Feels mix of excited and impatient with new services Quote: "They do all the leg work for me - I need it to just work so I can focus on my family." See more

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