A brown shield logo with "IOWA IOWAY" text and a stylized golden hawk with blue wings.

Iowa Ioway – Prototype NFL Logo Description Primary Concept A bold, modern emblem that honors the Ioway Nation’s connection to the land, the Missouri and Iowa rivers, and their historic patterns, while avoiding the use of faces, headdresses, or sacred regalia. Logo Shape A strong, rounded triangular shield, similar to classic NFL badge shapes but with softer edges that feel traditional and handcrafted—almost like carved wood. Central Icon At the center: A stylized, abstract river hawk (not a sacred symbol, just an animal commonly associated with Iowa) The hawk is drawn with clean, angular lines inspired by traditional Ioway geometric pattern styles. Wings sweep upward in a curve that forms a subtle “I” shape for Iowa/Ioway. The body is simplified into flowing river-like lines, symbolizing: the tribe’s historical homelands movement resilience Color Palette Inspired by natural materials historically important to the region: Deep Earth Brown – representing soil and wood carving Prairie Gold – symbolizing tallgrass prairies River Blue – the Missouri/Iowa riverways Bone White – clean contrast for modern sports branding The colors avoid anything that mimics ceremonial paint or regalia. Trim + Accents Around the shield: A subtle patterned border referencing general Midwestern Indigenous geometric motifs (triangles, diagonals), not replicas of any tribe’s sacred designs. The border is modernized to appear like a high-tech NFL sleeve stripe. Wordmark A bold, uppercase “IOWA IOWAY” See more