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An illustrated older man with gray hair stands in a sunlit, traditional room with wooden furniture and plants, hands in pockets.

An illustrated older man with gray hair stands in a sunlit, traditional room with wooden furniture and plants, hands in pockets.

image represents the cordial man as described in chapter 5 of Roots of Brazil by Sergio Buarque de Holanda: Cordial Man: The defining Brazilian social type. Cordiality is not mere politeness, but an emotional, affective way of relating, rooted in patriarchal family life. This intimacy blurs public and private, fostering personalism instead of formal, legal order. See more