Four colorful posters depicting Alaskan landscapes with text slogans and QR codes.

WHAT: A OOH campaign in cities like Chicago, Minneapolis, Columbus, and Kansas City, showcasing arresting visuals of Alaska with contrasting copy: “Still Wild at Heart.” “Out of Office, Into the Wild.” “You’ve Earned a Different Kind of Break.” HOW: High-traffic placements on the train, bus and subway stations, downtown billboards. Use QR codes on all ads linking directly to a mobile-first campaign page with sample itineraries, a quiz (“What’s Your Alaska?”), and trip planning tools. Sync timing with moments of peak burnout: post-holiday return to work, tax season, or back-to-school periods. See more