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A woman with a dog sits at an outdoor beer garden during sunset, with other patrons, trees, and city buildings in the background.

A woman with a dog sits at an outdoor beer garden during sunset, with other patrons, trees, and city buildings in the background.
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Lea Schmidt, unser Persona Modell, ist 29 Jahre alt, lebt gemeinsam mit ihrem Freund in einer Altbauwohnung in Köln und ist vom Beruf im Social Media Marketing tätig. Aktuell verdient sie rund 2.500€ netto Lea liebt es abends mit ihren Freunden im Biergarten zu sitzen oder spazieren zu gehen. Karneval und Volksfeste dürfen bei ihr auch nicht fehlen. Zudem ist sie viel mit ihrem Hund in der Natur unterwegs. Außerdem liest sie gerne und setzt sich in einer Community für weniger Plastikmüll ein. Sie lebt vegetarisch und legt einen großen Wert auf Nachhaltigkeit. Sie liebt es Second Hand shoppen zu gehen und meidet Fast Fashion, da sie die schlechten Arbeitsbedingungen dieser Branche nicht unterstützen möchte. Außerdem kauft sie Bio-Lebensmittel und zahlt gerne mehr für Qualität. Sie liebt die Stadt Köln und die Menschen um sie herum, da sie in dieser Stadt das Gefühl bekommt, ein Teil von einer großen Community zu sein. Zudem ist sie auch gerne auf Instagram und Tiktok unterwegs. Dort liebt sie es sich inspirieren zu lassen. Vor allem gesunde Rezepte speichert sie sich ab, um diese dann nachkochen zu können. Außerdem folgt sie vielen Content Creatoren aus dem nachhaltigen Bereich, die z.B Tipps für neue Second Hand Stores posten. Aufgrund ihres nachhaltigen Lebensstiles kommt es bei Lena öfter vor, dass sie auf finanzielle Grenzen stößt. Ob Bio- Lebensmittel, nachhaltige Kleidung oder zero-waste-optionen, Lena merkt, dass dieser Lebensstil in ihrem Alltag schwierig sein kann. See more

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