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A close-up shot of a Neapolitan pizza with a leopard crust, fresh basil, mozzarella, and cherry tomatoes, next to a broken puccia bread. A QR code and text 'Scan to discover our menu!' are on a warm, textured background.

A close-up shot of a Neapolitan pizza with a leopard crust, fresh basil, mozzarella, and cherry tomatoes, next to a broken puccia bread. A QR code and text 'Scan to discover our menu!' are on a warm, textured background.
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🎯 УСЛОВИЯ СРЕДЫ (важно) 🚪 ЛИФТ Расстояние: 50–100 см Время контакта: 15–40 секунд Человек уже смотрит, можно дать чуть больше информации 🚏 ОСТАНОВКА Расстояние: 2–5 метров Время контакта: 2–5 секунд Человек не читает, он схватывает образ ➡️ Значит: один визуал — два режима восприятия, но один смысл. 🧠 СТРАТЕГИЯ 1 главный кадр + 1 сильная фраза + QR + акция Никаких перегрузов. 🖼 ВИЗУАЛ (единый для лифта и остановки) 🔥 Главный герой КРУПНО: Неаполитанская пицца (леопардовая корочка) Пучча (разломанная, видно воздушное тесто) Еда занимает 60–70% постера Свет тёплый, «из печи» 🧾 ТЕКСТ (проверен под остановку) ВЕРХ (читается издалека) ROCATTO СРАЗУ ПОД НИМ (очень крупно) НЕАПОЛИТАНСКАЯ ПИЦЦА ЦЕНТР (короткий удар) НЕАПОЛЬ. НА ОДИН УКУС. (альтернатива, если хочешь мягче) НЕ ПИЦЦА. А НЕАПОЛЬ. НИЗ (акция — MUST) 🔥 ПЕРВЫЙ ЗАКАЗ — ПИЦЦА В ПОДАРОК! 📱 QR-КОД (очень важно) Ссылка: 👉 https://rocattopizza.ru/#showmenu Правильное размещение: Справа или снизу Размер не меньше 6–7 см в печати Подпись: Наведи камеру — открой меню (В лифте люди реально сканируют) Контакт 8-902-396-26-88 Жирный, чёткий, без лишнего. ЦВЕТА Фон: крем / тёплый беж Акценты: красный + чёрный Максимум 3 цвета → реклама «дышит» See more

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